On-The-Go at FIT: Pivotte’s Celebrities
Recently, we were invited to speak at a FIT class, and we couldn’t have asked for a more engaging, sharp and fun audience. Our students asked great questions, some of which really gave us some things to think about as we move forward with establishing Pivotte. One unexpected question that got us thinking: “Where do celebrity endorsements fit into your marketing? Which celebrities would you want to see wearing your clothes?”
Our answer:
We aren’t the type of business to go after the hottest, biggest, typical celebrity figure just because they are famous. We would however, love to see our clothes on prominent women who truly capture the spirit and values of our brand; Powerful women who are role models in our communities and carry a lot of influence.
We admire and look up to successful female Entrepreneurs and Business women, and get really excited when we see & meet them. The women mentioned below fit into our definition of “celebrity.” Hopefully one day soon we’ll see them in our gear, and dare we say, be able to call them “Pivotters.”
- Alexa Von Tobel – Founder & CEO of LearnVest
- Finance is a very male dominated industry, so we find Alexa Von Tobel’s leadership in this area groundbreaking, inspiring, and just awesome.
- Hayley Barna & Katia Beauchamp – Co-founders of Birchbox
- We’ve seen Katia speak several times and we love the way she handles business with balance. She’s super sharp, funny, stylish, and knows her stuff. Definitely the type of girlboss we want to be.
- Jennifer Hyman (CEO) & Jenny Fleiss – Co-founders of Rent the Runway
- We’ve seen Jennifer speak, and similar to Katia, she manages to balance a business persona with warmth. We’ve been following the brand through stories like this, and continue to be fascinated with it’s growth.
- Elizabeth Holmes – Founder & CEO Theranos
- Elizabeth’s work in revolutionizing blood tests is making a huge, positive impact on the world. She marches to the beat of her own drum and serves as a great role model for women in science, tech AND business. Oh yea, and she’s the youngest self-made woman billionaire. #Badass.
- Carly Zakin & Danielle Weisberg – Co-founders of TheSkimm
- We looove the Skimm. If you’re not signed up, do it now! It allows us to stay updated with important news, on-the-go. Easily digestible, and witty, the enewlestter is one of the first things we read every day.
- Ruzwana Bashir – Founder & CEO of Peek
- Multifacted is an understatment, as Ruzwana is a leader in the travel industry, the tech field, and also speaks on important issues such as sexual abuse. To top it off, as Elle mentioned, she is one of the hardest working AND chicest women in tech. We love that she values fashion in her life and brings it into the workplace.
